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“Our efforts, Uganda’s transformation”
During the end of last year 2011,
Citi’s Executive Director Ms. Rita Balaka affirmed that the Aflateen Youth social
and financial education program can front innovations in Financial Empowerment and through its work with the
local non-governmental organisation - Private Education Development Network (PEDN)
Citi intends to further demonstrate the
power of public-private sector partnerships.
Fast forward, it’s a year now and this partnership has unearthed and
unlocked the social and financial potential of Uganda youth. It’s Citi’s desire
to increase the number of low - to moderate-income youth and their families who
adopt positive financial behaviors and accumulate and preserve financial assets.
The
ripple effect that the Aflateen has had on youth and family livelihoods affirms
this anticipation. This is what students like Joana (Not real name), make of their engagement in Aflateen. She
says, “Before I joined Aflateen I wasn’t saving but now I save in
our School saving box because Aflateen has brought saving in our school. I
now know how to save and handle money. With the knowledge I have now I advise
my mother in her retail shop business…”
Financial
capability may be deficient if not matched with relevant business and social entrepreneurial
agility. Put together, this dexterity can create youth financial
sustainability. Aflateen has given youth an appropriate learning environment to
challenge the vivid lack of financial education in schools, teaching them the
discipline of saving and responsible spending in the right mix of learning
about self and social justice and how all this plays to influence youth leadership,
career and business orientation.
Fred (not real name),
an Aflateen student says “I am now an Aflateen Club President and now know my strengths, weaknesses
and most importantly, how to set goals. My saving goal is to buy a laptop and I
already have saved a quarter of the money I need. I was taught how make
paper bags and realize there is market for it in my area. Aflateen is
shaping my future….I expect to achieve my goals.
It
is such evidence that demonstrates the value that Citi and PEDN are adding to
Uganda’s economic development and PEDN’s intent is to continue expanding this
country wide. So far, over 90 schools in Kampala, Wakiso, Mukono and Luweero
districts have benefitted from these financial education initiatives. According
to Ms. Irene Mutumba (PEDN’s Executive Director), PEDN’s intention is to consolidate, strengthen and expand the program
in Uganda in order to reach more youth and inspire them to be agents of change
in their communities.
Aflateen is a social and financial education program for youth 14-19
years implemented as part of a global brand in over 80 countries worldwide. The
model helps youth reflect, understand
and practice values of self, family, community responsibility, money, savings,
spending, and financial and social business and increase their enthusiasm in
keeping these skills as part of their lifetime culture.
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